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Archive for January 2011

mflow – (finally) Bringing iTunes and Twitter Together

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We’ve been playing about with mflow for a few months now, but since it’s turned up on Mashable’s radar, we thought it was about time we had a quick look at it.

Broadly speaking, mflow is a music social network with the emphasis on the social. Forget about myspace and Ping, this is not about artists having their own customisable space. This is about discovering music through the recommendations of others. It’s what Spotify still hasn’t got right.

mflow works just like a Twitter feed. You start off by following people (best to start by finding artists/albums you like and following people who have ‘flowed’ that). When they ‘flow’ a track it appears in your inbox and you can listen to the full thing, unrestricted, once. After that it appears as a 30 second preview clip. Follow enough people with music tastes you like and you end up with a customised music recommendation feed.

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Written by bozboz

January 24, 2011 at 12:16 pm

Posted in Tech news

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The Start of Online Regulation

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The Office of Fair Trading’s (OFT) recent ruling on sponsored tweets represents the first legal ruling in the UK concerning online marketing, and may well be a taste of things to come once the Advertising Standards Authority (ASA) officially extends its remit to online in March.

Although the OFT ruling that celebrities will need to disclose if they have been paid to tweet about a brand may seem like a small issue in itself, as tips of the iceberg go, it’s pretty big.

Crunk juice

We have not been paid to feature this drink

Up until this point, the internet has been somewhat akin to California in 1848 – entirely unregulated, allowing anyone to make their fortune in any way they see fit. The OFT ruling, the upcoming ASA extension and even the American clampdown on Wikileaks suggest that the Gold Rush age of the internet may be coming to a close.

The immediate question is what this means for internet marketers. As it stands, it won’t affect the majority of the industry. However, many (certainly less scrupulous) digital agencies do take advantage of the anonymity afforded by the internet, and this may become something that they can no longer rely upon.

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Written by bozboz

January 17, 2011 at 3:46 pm

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