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Archive for February 2011

Using Online Media to Promote Your Music

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The internet has had a disastrous effect on traditional media, as people are becoming more dependent on blogs, e-zines and social networks to discover music and are less dedicated to the established players filling the racks of your local newsagent. However, as a musician in the 21st century, the NME’s loss is your gain.

Think of your online media campaign as equivalent to gigging. Playing in front of lots of small audiences will build up to a larger fanbase. This in turn will get you gigs in front of bigger audiences and so on. In the same way, start with the smaller, niche blogs and e-zines to gain the exposure that will make larger sites take notice of you.

Be prepared to give stuff away. This will remain true for the whole of your career, but particularly at the beginning. People will only pay for stuff if they want it. If they’ve never heard your music, they won’t know if they want it yet.

The internet is brimming with free tools and opportunities for promoting your music, in a way that just wasn’t possible with traditional media. A little bit of know-how (and a lot of time) can get you a long way.

Having an Angle

This is you.

When attracting press attention, whether online or print, it is vital to have an angle. No one is going to feature you just because you ask. It’s important to tie your contact with an event: a single release, album release or tour are the usual suspects.

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February 8, 2011 at 11:18 am

Facebook Monopoly

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It's even got its own currency.

The launch in the US (and soft-launch in Europe) of Facebook Deals is one more step on the path to social media monopoly for Facebook. It makes sense, and to be honest, criticising it would be hard to defend.

The best social networks are the ones that have the largest user base. Not having to trawl through a hundred different sites to find your mates saves you (and them) time and establishes a convenient standard. When was the last time you were in a pub, met someone and said “Facebook me”? Yesterday, right? Exactly.

As with the establishment of any monopoly, there are competition concerns, but in this case, it’s hard to see that the alternative is any better; particularly when it comes to location based social networks. Foursquare, Gowalla and Google Buzz have all been hyped by those in the industry, and certain “power users”, but have never really taken off with the general public. The potential of these services is enormous – think how interesting the Google Buzz layer on your maps app would actually be if people were using it.

What Facebook Places provides is a platform that almost everybody is already on, and the launch of Deals finally opens up a serious location based channel for small businesses to use as a marketing tool, as well as for consumers to pick up great deals.

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Written by bozboz

February 3, 2011 at 10:53 am

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