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Archive for March 2011

Google Farmer – the Wider Effects

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Penalised by Google?

Google’s latest algorithm update, nicknamed ‘Farmer’ due to its focus on relegating so-called ‘content farms’ (sites that generate reams of low quality content to dominate search rankings), has had a number of unintended effects.

Although most sites are now reporting recovery, many sites that shouldn’t have come under the heading of ‘content farm’ found themselves dropping dramatically in the SERPs. In a by-now notorious piece, Wired highlighted the Cult of Mac ‘losing nearly all of its Google juice in the change’ with disastrous accompanying effects on traffic.

Read more on the Bozboz Blog: http://www.bozboz.co.uk/blog/google-farmer-the-wider-effects

Written by bozboz

March 3, 2011 at 12:02 pm

Posted in Tech news

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