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Archive for the ‘Social media’ Category

Top Tips for Bands on Facebook (Part Two)

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Following on from yesterday’s blog post, here’s more of our Top Tips for Bands on Facebook.

Ask Questions

Connect with your fans by asking for their input. Ask for their thoughts on decisions the band is making to get them involved. If you’re not sure what piece of artwork to use for an album cover, post both photos up on Facebook and ask for your fan’s opinions.

Using Facebook Questions is a great way to engage with your fans and gain a better understanding of what they want. Don’t forget, these are the people who support you each and every day.


Facebook apps are a great way off making your Page stand out. With thousands available for free, there’s no excuse not to have installed at least one. Soundcloud and Bandcamp both offer free apps that are great for showcasing your work, or for those that want to push their band’s marketing even further, apps can also be custom built for you to fit in with your band’s branding.

Read more at the Bozboz Blog:


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August 11, 2011 at 4:38 pm

Top Tips for Bands on Facebook (Part One)

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Having worked with several bands and DJs on their social media campaigns, Bozboz have helped increase the number of fans and followers for a variety of people including Goldie and Skint Records.

So you’ve started a band, made some music, joined Facebook and set up a Page – what now? Of course, your family and friends will be the first port of call but after that building up those ‘likes’ can become tricky.

Here’s our top tips for promoting your band on Facebook:

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August 10, 2011 at 11:01 am

Reputation Management

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Getting a reputation may sound like something your grandmother might have warned your mother about, but it’s as simple as this:

Your reputation is what people are saying about you.

Ah, but there’s no such thing as bad publicity, you say. Really? Let’s ask Rupert Murdoch.

Read more at the Bozboz blog:

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August 4, 2011 at 2:46 pm

Promoting Your DJ Profile

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Ryan Oliver, one of the team behind, takes us through the essential steps in promoting your DJ profile online.

1) Eat, Breathe & Sleep Music

It might seem obvious, but the most critical element of any DJ’s success is their ability to play the music that will move people in the area they operate in. To achieve this, you will need to constantly be searching for the next big sound / label / artist / tune that will give your DJ sets an edge over everyone else’s.

The importance of using the internet to search for new music cannot be underestimated & music blogs and sites such as SoundCloud mean that it is easier than ever to hear tonnes of new music on a daily basis.

Read more on the Bozboz Blog:

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July 29, 2011 at 3:28 pm

Google+ Review

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The wait is finally over. Google+ has been unveiled and Bozboz have been lucky enough to test it out.

The social network, described by some as a potential ‘killer’ of rivals Twitter and Facebook has arrived with less of a bang and more of a thud. With its invite only launch, Google has been keen to stress that the launch is a Field Trial, and that ‘Things may not work as intended.’

Once you have set yourself up by entering some basic info and uploading a photo, you are prompted to begin using what we think is probably the best thing about Google’s new project: Circles.

Circles are a way of grouping your contacts so that you can easily share things with some people and not with others. This means we can share web-dev techniques around the office without boring our friends outside of work.

This appears to be a direct response to the lack of privacy that Facebook is often accused of and works brilliantly. While it’s unlikely to suddenly drive the 500 million Facebook users over to Google+, it will certainly tempt some. Circles really is a great idea and we think Facebook would be foolish not to announce updates to its Groups pages or a similar initiative very soon.

Read more on the Bozboz Blog:

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July 1, 2011 at 3:49 pm

Using Online Media to Promote Your Music

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The internet has had a disastrous effect on traditional media, as people are becoming more dependent on blogs, e-zines and social networks to discover music and are less dedicated to the established players filling the racks of your local newsagent. However, as a musician in the 21st century, the NME’s loss is your gain.

Think of your online media campaign as equivalent to gigging. Playing in front of lots of small audiences will build up to a larger fanbase. This in turn will get you gigs in front of bigger audiences and so on. In the same way, start with the smaller, niche blogs and e-zines to gain the exposure that will make larger sites take notice of you.

Be prepared to give stuff away. This will remain true for the whole of your career, but particularly at the beginning. People will only pay for stuff if they want it. If they’ve never heard your music, they won’t know if they want it yet.

The internet is brimming with free tools and opportunities for promoting your music, in a way that just wasn’t possible with traditional media. A little bit of know-how (and a lot of time) can get you a long way.

Having an Angle

This is you.

When attracting press attention, whether online or print, it is vital to have an angle. No one is going to feature you just because you ask. It’s important to tie your contact with an event: a single release, album release or tour are the usual suspects.

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February 8, 2011 at 11:18 am

Facebook Monopoly

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It's even got its own currency.

The launch in the US (and soft-launch in Europe) of Facebook Deals is one more step on the path to social media monopoly for Facebook. It makes sense, and to be honest, criticising it would be hard to defend.

The best social networks are the ones that have the largest user base. Not having to trawl through a hundred different sites to find your mates saves you (and them) time and establishes a convenient standard. When was the last time you were in a pub, met someone and said “Facebook me”? Yesterday, right? Exactly.

As with the establishment of any monopoly, there are competition concerns, but in this case, it’s hard to see that the alternative is any better; particularly when it comes to location based social networks. Foursquare, Gowalla and Google Buzz have all been hyped by those in the industry, and certain “power users”, but have never really taken off with the general public. The potential of these services is enormous – think how interesting the Google Buzz layer on your maps app would actually be if people were using it.

What Facebook Places provides is a platform that almost everybody is already on, and the launch of Deals finally opens up a serious location based channel for small businesses to use as a marketing tool, as well as for consumers to pick up great deals.

Read more on the Bozboz Blog:

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February 3, 2011 at 10:53 am

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