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Google+ Review

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The wait is finally over. Google+ has been unveiled and Bozboz have been lucky enough to test it out.

The social network, described by some as a potential ‘killer’ of rivals Twitter and Facebook has arrived with less of a bang and more of a thud. With its invite only launch, Google has been keen to stress that the launch is a Field Trial, and that ‘Things may not work as intended.’

Once you have set yourself up by entering some basic info and uploading a photo, you are prompted to begin using what we think is probably the best thing about Google’s new project: Circles.

Circles are a way of grouping your contacts so that you can easily share things with some people and not with others. This means we can share web-dev techniques around the office without boring our friends outside of work.

This appears to be a direct response to the lack of privacy that Facebook is often accused of and works brilliantly. While it’s unlikely to suddenly drive the 500 million Facebook users over to Google+, it will certainly tempt some. Circles really is a great idea and we think Facebook would be foolish not to announce updates to its Groups pages or a similar initiative very soon.

Read more on the Bozboz Blog: http://www.bozboz.co.uk/blog/google-plus-review

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July 1, 2011 at 3:49 pm

Google Farmer – the Wider Effects

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Penalised by Google?

Google’s latest algorithm update, nicknamed ‘Farmer’ due to its focus on relegating so-called ‘content farms’ (sites that generate reams of low quality content to dominate search rankings), has had a number of unintended effects.

Although most sites are now reporting recovery, many sites that shouldn’t have come under the heading of ‘content farm’ found themselves dropping dramatically in the SERPs. In a by-now notorious piece, Wired highlighted the Cult of Mac ‘losing nearly all of its Google juice in the change’ with disastrous accompanying effects on traffic.

Read more on the Bozboz Blog: http://www.bozboz.co.uk/blog/google-farmer-the-wider-effects

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March 3, 2011 at 12:02 pm

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mflow – (finally) Bringing iTunes and Twitter Together

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We’ve been playing about with mflow for a few months now, but since it’s turned up on Mashable’s radar, we thought it was about time we had a quick look at it.

Broadly speaking, mflow is a music social network with the emphasis on the social. Forget about myspace and Ping, this is not about artists having their own customisable space. This is about discovering music through the recommendations of others. It’s what Spotify still hasn’t got right.

mflow works just like a Twitter feed. You start off by following people (best to start by finding artists/albums you like and following people who have ‘flowed’ that). When they ‘flow’ a track it appears in your inbox and you can listen to the full thing, unrestricted, once. After that it appears as a 30 second preview clip. Follow enough people with music tastes you like and you end up with a customised music recommendation feed.

Read more on the Bozboz Blog: http://www.bozboz.co.uk/blog/mflow

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January 24, 2011 at 12:16 pm

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The Start of Online Regulation

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The Office of Fair Trading’s (OFT) recent ruling on sponsored tweets represents the first legal ruling in the UK concerning online marketing, and may well be a taste of things to come once the Advertising Standards Authority (ASA) officially extends its remit to online in March.

Although the OFT ruling that celebrities will need to disclose if they have been paid to tweet about a brand may seem like a small issue in itself, as tips of the iceberg go, it’s pretty big.

Crunk juice

We have not been paid to feature this drink

Up until this point, the internet has been somewhat akin to California in 1848 – entirely unregulated, allowing anyone to make their fortune in any way they see fit. The OFT ruling, the upcoming ASA extension and even the American clampdown on Wikileaks suggest that the Gold Rush age of the internet may be coming to a close.

The immediate question is what this means for internet marketers. As it stands, it won’t affect the majority of the industry. However, many (certainly less scrupulous) digital agencies do take advantage of the anonymity afforded by the internet, and this may become something that they can no longer rely upon.

Read more on the Bozboz Blog: http://www.bozboz.co.uk/blog/the-start-of-online-regulation

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January 17, 2011 at 3:46 pm

Google Maps Gets Sponsored

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It was only a matter of time, but Google Maps has sold out. U.S. citizens searching for the nearest restaurant/bank/fast food outlet will now be bombarded with corporate logos. Just like a real street then.

On its Latlong blog Google sells it like this:

“Now, when you zoom in to areas of interest on Google Maps, you’ll more easily be able to spot the locations of companies and brands that are already familiar to you.”

Read more on the Bozboz Blog: http://www.bozboz.co.uk/blog/google-maps-gets-sponsored

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September 3, 2010 at 12:40 pm

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