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Top Tips for Bands on Facebook (Part Two)

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Following on from yesterday’s blog post, here’s more of our Top Tips for Bands on Facebook.

Ask Questions

Connect with your fans by asking for their input. Ask for their thoughts on decisions the band is making to get them involved. If you’re not sure what piece of artwork to use for an album cover, post both photos up on Facebook and ask for your fan’s opinions.

Using Facebook Questions is a great way to engage with your fans and gain a better understanding of what they want. Don’t forget, these are the people who support you each and every day.

Apps

Facebook apps are a great way off making your Page stand out. With thousands available for free, there’s no excuse not to have installed at least one. Soundcloud and Bandcamp both offer free apps that are great for showcasing your work, or for those that want to push their band’s marketing even further, apps can also be custom built for you to fit in with your band’s branding.

Read more at the Bozboz Blog: http://www.bozboz.co.uk/blog/top-tips-for-bands-on-facebook-part-two

Written by bozboz

August 11, 2011 at 4:38 pm

Using Online Media to Promote Your Music

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The internet has had a disastrous effect on traditional media, as people are becoming more dependent on blogs, e-zines and social networks to discover music and are less dedicated to the established players filling the racks of your local newsagent. However, as a musician in the 21st century, the NME’s loss is your gain.

Think of your online media campaign as equivalent to gigging. Playing in front of lots of small audiences will build up to a larger fanbase. This in turn will get you gigs in front of bigger audiences and so on. In the same way, start with the smaller, niche blogs and e-zines to gain the exposure that will make larger sites take notice of you.

Be prepared to give stuff away. This will remain true for the whole of your career, but particularly at the beginning. People will only pay for stuff if they want it. If they’ve never heard your music, they won’t know if they want it yet.

The internet is brimming with free tools and opportunities for promoting your music, in a way that just wasn’t possible with traditional media. A little bit of know-how (and a lot of time) can get you a long way.

Having an Angle

This is you.

When attracting press attention, whether online or print, it is vital to have an angle. No one is going to feature you just because you ask. It’s important to tie your contact with an event: a single release, album release or tour are the usual suspects.

Read more on the Bozboz Blog: http://www.bozboz.co.uk/blog/using-online-media-to-promote-your-music

Written by bozboz

February 8, 2011 at 11:18 am

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